Key Visuals Tequila Patrón
Tequila Patron takes great pride in its artisanal production process, which the brand wanted to showcase to launch its flagship products in México City. That's why we crafted these Key Visuals showcasing the key elements involved and inspired by Mexican Artisans working with papel picado.
These include the Tequilana azul Weber agave and its hand-selected piñas, along with the skilled workers known as jimadores working in Hacienda Patrón, where our tequila is crafted, and in the background, the land where the agaves are grown—Atotonilco El Alto in Jalisco, Mexico. On the left side, we can see another important part of this process, the Tahona, a volcanic stone that serves as a mill to extract the liquid from the cooked agaves, and finally the barrels, being an important part of the aging process.
At the beginning of the project we thought it would be better to show the elements without color to give full prominence to the product, but we loved the version with colors because Mexico is a place full of color and textures!
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Agency: Oveja Negra Mullen Lowe Mexico
Art Direction: Daniel Boo / Carlos Ramírez
Production: Elefante Rosa / Matías Posti
Production: Elefante Rosa / Matías Posti