Tequila Patron is proud of its artisanal elaboration process, for that reason we created the following images where we show elements that are part of this process, from the Tequilana azul Weber agave and its hand-selected pineapples, as the people who work in this process represented with a jimador, in the lower part we can see a representation of the Hacienda Patrón where the production of tequila is located, in the background we place the land where the agaves are produced; Atotonilco El Alto in Jalisco Mexico, on the left side we can see another important part of this process, the Tahona, a volcanic stone that serves as a mill to extract the liquid from the cooked agaves, finally the barrels that are an important part of the aging process.
These pieces are inspired by Mexican artisans who work with papel picado. The process of creating these images below was quite complicated so I am grateful to all the people who participated in it.
At the beginning of this project, we thought it would be better to show the elements without color to give full prominence to the bottles, but we loved the version with colors ... because Mexico is a very colorful place.
Thank you for watching
and let me know in the comments what you think about this project
Agency: Oveja Negra Mullen Lowe Mexico
Art Direction: Daniel Boo / Carlos Ramírez
Production: Elefante Rosa / Matías Posti
Production: Elefante Rosa / Matías Posti
