Cinépolis wanted to give a taste to the audiences of Palomitas Cinépolis, the only popcorn tasting as intense as the action in the year's blockbuster films. That's why we created a series of adverts showcasing Palomitas Cinépolis interacting with the hottest film characters of the season. Leveraging the film's assets and art directing the production of the adverts resulted in a huge media buzz about the characters enjoying Palomitas Cinépolis, improving brand awareness and driving attendance to Cinepolis movie theaters.
Creating these adverts helped increase attendance to Cinepolis while positioning the new food & beverage products to their audiences in theaters, moreover, the campaign contributed to positioning Cinepolis as the brand of the year (2016) according to Merca2.0, and ranked third of the 500 most powerful brands in Mexico.
